Privacy Policy

Last updated: June 18, 2025

 

A. Introduction

MUDDY VIBE PTE. LTD. and its affiliated companies under common ownership and control respect the privacy of the viewer/visitor/user ("you"). Your privacy is important to us so we've developed this Privacy Policy, which explains how MUDDY VIBE collect, use, store, protect, and share your personal information. Please read this policy carefully when using our website and services.

 

B. What MUDDY VIBE Collect and How MUDDY VIBE Use It

At MUDDY  VIBE, MUDDY VIBE collect a variety of personal and behavioural data from you (e.g., when you place an order or contact us), automatically (e.g., via cookies or browsing behavior), and from trusted third-party service providers (e.g., payment processors or analytics tools), to process your orders, improve our services, and personalise your experience. Below is a detailed breakdown of the types of data MUDDY VIBE collect and how MUDDY VIBE use them:

a) Identity and Contact Information

Data types: Full name, email address, phone number, shipping and billing address

Purpose:

• To process and manage your orders
• To send order confirmations, shipping notifications, and service-related updates
• To provide customer support and respond to inquiries

b) Payment and Transaction Data

Data types: Payment card details (processed securely via third parties), billing address, transaction ID, purchase history

Purpose:

• To process payments and refunds
• To issue invoices and receipts
• To detect and prevent fraud

c) Account and Login Information

Data types: Username, encrypted password, customer ID, authentication tokens

Purpose:

• To create and manage your MUDDY VIBE account
• To enable secure login and maintain your session
• To protect against unauthorised access

d) Device and Technical Information

Data types: IP address, device type, browser type and version, operating system, time zone, approximate geolocation, language preferences

Purpose:

• To ensure website compatibility and functionality across devices
• To optimise site performance
• To maintain website security and prevent misuse

e) Order and Cart Data

Data types: Product IDs, cart contents, applied discounts, checkout progress, shipping information

Purpose:

• To save your shopping cart between visits
• To personalise offers and recommend relevant products
• To track shopping patterns and improve our product range
• To fulfill your orders
  

f) Cookies and Usage Data

Data types: Pages visited, time spent on pages, clickstream data, scroll behaviour, referring website, interaction logs

Purpose:

• To analyse site usage and improve user experience
• To provide tailored content and product suggestions
• To support marketing efforts including retargeting (only with your consent)

g) Marketing and Communication Preferences

Data types: Email subscription status, opt-in/opt-out records, engagement metrics (e.g., open and click rates)

Purpose:

• To send marketing emails, offers, and newsletters if you have opted in
• To manage your communication preferences
• To evaluate the effectiveness of our campaigns

Our Site may allow you the option of adding additional information to your account profile, such as your order note, etc. MUDDY VIBE treat this information with particular sensitivity, as MUDDY VIBE understand it may reveal information about your health or ethnicity, for example. You do not have to provide this sensitive information to us, and can delete it or update it at any time. MUDDY VIBE do not use personal data to make automated decisions that produce legal or similarly significant effects on individuals.

 

C. Data Storage and Protection

MUDDY VIBE store your personal information on secure servers and take reasonable technical and administrative measures to protect your information from unauthorized access, disclosure, or alteration. However, please note that any information transfer involves risk, and MUDDY VIBE cannot guarantee 100% security.

Your personal information will be retained for as long as is necessary to carry out the purposes set out in this Privacy Policy (unless a longer retention period is required by applicable law). In general, this means that MUDDY VIBE will keep your personal data for as long as you keep your account. For personal data related to product purchases, MUDDY VIBE retain this longer to comply with legal obligations such as tax and sales laws and for warranty purposes.

 

D. Information Sharing and Disclosure

MUDDY VIBE do not sell your personal information to third parties, but MUDDY VIBE may share your information with third parties in the following cases:

• Sharing with Service Providers: To fulfill order processing, payments, logistics, and customer support, MUDDY VIBE may share your information with payment processors, logistics companies, customer service providers. These service providers have access only to such personal information as appropriate to perform their functions and are contractually obligated to maintain the confidentiality and security of your information. They are subject to appropriate contractual restrictions on how they use this information.
• Legal Requirements: MUDDY VIBE may disclose your information to comply with legal requirements, legal processes, or to protect our legal rights.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. In this event, MUDDY VIBE will make reasonable attempts to ensure the buyer will be bound by the terms of this Privacy Policy.

 

E. International Data Transfers

The personal data MUDDY VIBE collect (or process) in the context of our Platform may be stored or accessed outside of the country in which you initially provided the data. This includes storage on servers located in the European Union, as well as transfers to trusted service providers and partners located in other countries for purposes including cloud hosting, payment processing, marketing analytics, and customer support.

Some of these countries may not offer the same level of data protection as your home jurisdiction. When MUDDY VIBE transfer your personal data to countries outside the European Economic Area (EEA), the United Kingdom (UK), or Switzerland that are not recognized as providing adequate data protection by applicable authorities, MUDDY VIBE implement appropriate safeguards as required by law.

These safeguards may include:

• Standard Contractual Clauses approved by the European Commission or UK authorities;
• Binding Corporate Rules adopted by the data recipient;
• Intragroup data transfer agreements where transfers occur within our company group.

MUDDY VIBE ensure that all such transfers are carried out in accordance with applicable data protection laws and that your personal information remains protected. You may contact us at service@muddyvibe.com if you would like more information about these safeguards or to obtain a copy of the applicable data transfer mechanisms.

 

F. Your Privacy Rights

Depending on applicable laws, you may have some or all of the following rights:

a) Right to Access: You have the right to access the personal information MUDDY VIBE hold about you.

b) Right to Rectification: You can request that MUDDY VIBE correct any inaccurate or incomplete personal information.

c) Right to Erasure: You have the right to request the deletion of your personal information, unless MUDDY VIBE need to retain it for legal purposes.

d) Right to Withdraw Consent: Where MUDDY VIBE have obtained your consent for the processing of your personal data, you have the right to withdraw your consent at any time. Please recognize that your withdrawal of consent could result in certain legal consequences. Depending on the extent of your withdrawal of consent for us to process your personal information, it may mean that you will not be able to enjoy our products and services. Withdrawal will not affect the legality of processing prior to withdrawal, but it may impact our ability to provide certain services.

e) Right to Restrict Processing: You can request that MUDDY VIBE restrict the processing of certain personal information.

f) Right to data portability: You have the right to request an electronic copy of your personal data (portability) and to have this information transmitted to another company.

g) Right to Limit the Use of Sensitive Personal Information: MUDDY VIBE may collect sensitive personal information only if you voluntarily provide it, such as in order notes (for example, health or ethnicity details). MUDDY VIBE use this information only to process your order and provide service. MUDDY VIBE do not use sensitive personal information for advertising, profiling, or unrelated purposes. At this time, no action is needed from you. If our use changes in the future, MUDDY VIBE will let you know and provide a “Limit the Use of My Sensitive Personal Information” option.

MUDDY VIBE will comply with any requests to exercise your rights in accordance with applicable law. Please be aware, however, that there are a number of limitations to these rights, and there may be circumstances where MUDDY VIBE are not able to comply with your request. To make any requests regarding your personal data, or if you have any questions or concerns regarding your personal data, you should contact us using the details below. You are also entitled to contact your local supervisory authority for data protection.

 

G. Use of Cookies and Tracking Technologies

MUDDY VIBE use cookies and similar tracking technologies to collect and store information to improve user experience, analyze website traffic, and provide personalized content. Where required by law, MUDDY VIBE will request your consent before placing non-essential cookies (e.g., analytics and advertising cookies) on your device. You can manage or disable cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of some parts of the website. To learn more about how MUDDY VIBE use cookies and your choices, please refer to our full Cookie Policy.

 

H. Direct Marketing

MUDDY VIBE may use your email address to send you direct marketing communications about our products, services, and promotional activities. With your consent, MUDDY VIBE may personalize these communications based on your purchase history, website interactions, and location to improve your user experience.

MUDDY VIBE will only send you such marketing communications if you have provided your prior explicit consent, where required under applicable data protection laws. You have the right to withdraw your consent or object to our use of your personal data for direct marketing at any time by contacting us at service@muddyvibe.com.

You may also opt out of receiving marketing emails at any time by clicking the unsubscribe link at the bottom of each email. MUDDY VIBE do not share your personal data with third-party business partners for their own direct marketing purposes.

 

I. Changes to This Privacy Policy

MUDDY VIBE reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page, and the updated policy will take effect immediately. Please review this page regularly to stay informed of the latest version of our privacy policy.

 

J. OUR POLICY REGARDING CHILDREN

The Service is not directed to children under the age of 13 or minors (as defined by applicable national laws). MUDDY VIBE do not knowingly collect or solicit personally identifiable information from minors. If you are a minor, please do not attempt to register for an Account on the Service or send any information about yourself to us. If MUDDY VIBE become aware that a minor has provided us with personal information, MUDDY VIBE will delete such information from our files as required by applicable law. Should a parent or guardian have reasons to believe that a minor has provided us with personal information without their prior consent, please contact us by sending an email to service@muddyvibe.com to ensure that the personal information is removed and the minor unsubscribes from the website.

 

K. Contact Us

If you have any questions or need further information regarding this Privacy Policy, please contact us at service@muddyvibe.com. 

 

L. Additional Disclosures

This Policy explains how MUDDY VIBE collect, use, and disclose information about you, as well as our targeted advertising and analytics practices. As required by certain State Laws such as California, the following table provides an overview of the categories of personal information MUDDY VIBE have collected in the past 12 months, the types of information in each category, and the business or commercial purposes for which that information was collected.

Category of Personal Information	Specific Data Types Collected	Purpose(s) of Use
Identifiers	Full name, email address, phone number, shipping and billing address	- To process and manage orders - To send order confirmations, shipping updates, and service notifications - To respond to inquiries and provide customer support
Customer Account Information	Username, encrypted password, customer ID, authentication tokens	- To create and manage your account- To enable secure login and maintain your session - To protect against unauthorized access
Commercial Information	Purchase history, transaction ID, cart contents, applied discounts, checkout progress	- To fulfill your orders- To save your cart between visits - To personalize offers and recommend products - To track shopping patterns
Payment and Financial Data	Payment card details (processed via third-party providers), billing address	- To process payments and refunds - To issue invoices and receipts - To detect and prevent fraud
Internet or Other Network Activity	Pages visited, time spent on pages, clickstream data, scroll behavior, referring site, interaction logs	- To analyze site usage and performance - To improve user experience - To support targeted marketing efforts (only with your consent)
Geolocation Data	Approximate location (based on IP address)	- To optimize website compatibility and content - To ensure device compatibility and fraud detection
Device and Technical Information	Device type, browser type and version, operating system, time zone, language preferences	- To ensure website functionality across devices - To maintain website security
Marketing and Communication Preferences	Email subscription status, opt-in/opt-out history, engagement metrics (e.g., open and click rates)	- To send marketing emails, offers, and newsletters (only if opted in) - To manage your communication preferences - To evaluate campaign effectiveness
Inferences	Inferred preferences or behavior patterns based on purchases or browsing	- To personalize content and product suggestions - To improve services and marketing relevance
Sensitive Personal Information (voluntarily submitted)	Order notes potentially containing health, ethnicity, or other sensitive data	- To fulfill personalized requests - Treated with heightened sensitivity and only processed with explicit consent