Cookie Policy
Last updated: Jun 18, 2025
At MUDDY VIBE ("We", "us", "our"), we strive to honour the privacy and security of any data we collect from visitors using our website, whilst we act as a personal data Controller under relevant data protection rules and regulations. Our website uses cookies, in combination with pixels, local storage objects, and similar devices (collectively, “cookies” unless otherwise noted) to distinguish you from other users of the website. This cookie policy (“Cookie Policy”) describes the types of the cookies we use on the website and our purposes for using them. Please read this Cookie Policy carefully for details about why we use cookies and the information they collect from and about you.
If you have questions about this Cookie Policy, please contact us at service@muddyvibe.com. For more information about our privacy practices, please review our privacy policy: Privacy Policy.
A. What Are Cookies
Cookies are small files stored on your device by websites, which can uniquely identify your browser or device. Cookies files are stored in your browser. When you return to the website (or visit a website that uses the same Cookies), these websites recognize these Cookies and your browsing device. They help us improve the functionality of the site, analyze site usage, and provide a customized experience based on your preferences.
B. Types of Cookies We Use and Their Purposes
We use cookies for the following purposes:
a) Essential Cookies
These cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of their input when filling in forms that span several pages.
b) Functional Cookies
These cookies enable our website to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:
- User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.
- Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g., image quality, network link speed, and buffering parameters).
- Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect requests appropriately.
- User interface customization: persistent cookies are used to store a user’s preference regarding a service across web pages.
c) Performance and Analytics Cookies
MUDDY VIBE is dedicated to optimizing user experience and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website, and how often. The performance cookies we use include:
- First party analytics cookies - we use these cookies to estimate the number of unique visitors, to improve our websites and our merchants’ websites, and to detect the most searched-for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our websites and our merchants’ websites are performing and make relevant improvements to improve your browsing experience.
- Third-party analytics cookies - we also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Google Analytics, visit Google’s information page. For instructions on how to opt out of Google Analytics, see below.
d) Advertising and Marketing Cookies
Advertising cookies are used on our website to tailor marketing to you and your interests and provide you with a more personalized service in the future. These cookies remember that you visited our website and we may share this information with third-parties, such as advertisers. Although these cookies can track your device’s visits to our website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. Read more about how companies use cookies to conduct targeted or retargeted advertising here. We do not set advertising cookies through our merchants’ storefronts ourselves, though merchants may choose to do so independently.
e) Social Media and Content Cookies
Social media and content cookies are placed by many social media plugins (for example the Facebook 'like' button) and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our websites. Please note that some of these third party services place cookies that are also used for things like behavioural advertising, analytics, and/or market research.
For detailed information about the specific cookies we use, please refer to the attached Cookie List.
C. Managing and Controlling Cookies
You can manage cookies through your browser settings. Please note disabling certain cookies may limit website functionality.
a) View and Modify Settings: You can view the status of Cookies or choose to disable certain categories of cookies (e.g., Marketing cookies or Analytics cookies) through your browser settings, but please note that this may affect your experience on our website.
b) Withdraw Consent: If you do not agree with our use of cookies, you can clear existing cookies in your browser settings, often found in your browser’s “Tools” or “Preferences” menu, or refuse the use of new cookies.
c) Opt-Out of Advertising Cookies: You can visit third-party advertising platforms and choose whether to receive personalized ads.
d) For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file.
D. Consent to Cookies
When you first visit our website, you will see a pop-up or notification asking for your consent to use cookies. You can give your consent by clicking on the appropriate button on the banner displayed to you. If you do not wish to give consent or wish to withdraw your consent to any cookies at any time, you will need to delete, and block or disable cookies via your browser settings; see above for more information on how to do this. Please note that disabling these cookies will affect the functionality of the website, and may prevent you from being able to access certain features on the website.
E. Changes to This Cookie Policy
We may periodically update this Cookie Policy and will post the updated policy on this page. Each update will include a revision date, and the updated policy will take effect upon publication. If we make any significant changes to the way we collect, use, and/or share the information contained in Cookies, we will prominently post a notice about the changes on this website. We recommend that you periodically review this page to ensure you are aware of any updates to this policy or other related policies.
F. Contact Us
If you have any questions about our Cookie Policy or need further information, please contact us at: service@muddyvibe.com.
Cookies Necessary for the Functioning of the Store
|
Name |
Description |
Duration |
|
_ab |
Used to control when the admin bar is shown on the storefront. |
1y |
|
_abv |
Persist the collapsed state of the admin bar. |
1y |
|
_checkout_queue_token |
Used when there is a queue during the checkout process. |
1y |
|
_cmp_a |
Used for managing customer privacy settings. |
1d |
|
_identity_session |
Contains the identity session identifier of the user. |
2y |
|
_master_udr |
Permanent device identifier. |
session |
|
_pay_session |
The Rails session cookie for Shopify Pay |
session |
|
_secure_account_session_id |
Used to track a customer's session for new customer accounts. |
30d |
|
_session_id |
Used for providing reporting and analytics. |
2y |
|
_shopify_country |
Used for Plus shops where pricing currency/country is set from GeoIP by helping avoid GeoIP lookups after the first request. |
30min |
|
_shopify_essential |
Contains essential information for the correct functionality of a store such as session and checkout information and anti-tampering data. |
1y |
|
_storefront_u |
Used to facilitate updating customer account information. |
1min |
|
_tracking_consent |
Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. |
1y |
|
auth_state_<<id>> |
Stores authentication state before redirecting customers to third party for authentication. |
25min |
|
card_update_verification_id |
Used to support verification when a buyer is redirected back to Shopify after completing 3D Secure during checkout. |
20min |
|
cart |
Contains information related to the user's cart. |
2w |
|
cart_currency |
Used after a checkout is completed to initialize a new empty cart with the same currency as the one just used. |
2w |
|
cart_sig |
A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations. |
2w |
|
cart_ts |
Used in connection with checkout. |
2w |
|
checkout |
Used in connection with checkout. |
21d |
|
checkout_prefill |
Encrypts and stores URL parameters containing PII which are used in cart permalink URLs. |
5min |
|
checkout_session_lookup |
Used in connection with checkout. |
3w |
|
checkout_session_token_<<id>> |
Used when a checkout session is established on the server. |
3w |
|
checkout_token |
Captures the landing page of the visitor when they come from other sites. |
session |
|
customer_account_locale |
Used to keep track of a customer account locale when a redirection occurs from checkout or the storefront to customer accounts. |
1y |
|
customer_payment_method |
Stores what payment method is being updated for subscriptions. |
1h |
|
customer_shop_pay_agreement |
Used to help verify a new Shop Pay payment instrument. |
20min |
|
device_fp_id |
Device fingerprint identifier to help prevent fraud. |
session |
|
device_id |
Session device identifier to help prevent fraud. |
session |
|
discount_code |
Stores a discount code (received from an online store visit with a URL parameter) in order to the next checkout. |
session |
|
dynamic_checkout_shown_on_cart |
Adjusts checkout experience for buyers that proceed with regular checkout versus dynamic checkout. |
30min |
|
hide_shopify_pay_for_checkout |
Set when a buyer dismisses the Shop Pay login modal during checkout, informing display to buyer. |
session |
|
identity-state |
Stores state before redirecting customers to identity authentication. |
1d |
|
identity-state-<<id>> |
Stores state before redirecting customers to identity authentication. |
1d |
|
identity_customer_account_number |
Stores an identifier used to facilitate login across the customer's account and storefront domains. |
12w |
|
keep_alive |
Used when international domain redirection is enabled to determine if a request is the first one of a session. |
session |
|
locale_bar_accepted |
Preserves if the modal from the geolocation app was accepted. |
session |
|
locale_bar_dismissed |
Preserves if the modal from the geolocation app was dismissed. |
1d |
|
localization |
Used to localize the cart to the correct country. |
2w |
|
logged_in |
Identity logged-in hint. |
12w |
|
login_with_shop_finalize |
Used to facilitate login with Shop. |
5min |
|
master_device_id |
Permanent device identifier. |
1y |
|
order |
Used to allow access to the data of the order details page of the buyer. |
3w |
|
pay_update_intent_id |
Stores an ID of a Shop Pay billing agreement update intent, required for a callback after verifying a new Shop Pay payment instrument. |
20min |
|
preview_theme |
Used to indicate whether the theme is being previewed. |
session |
|
previous_checkout_token |
Used to prefill checkout with the details from the previous checkout. |
1y |
|
previous_step |
Used in connection with checkout. |
1y |
|
profile_preview_token |
Used for previewing checkout customizations. |
5min |
|
receive-cookie-deprecation |
A cookie specified by Google to identify certain Chrome browsers affected by the third-party cookie deprecation. More information about this cookie can be found here. |
session |
|
remember_me |
Used to prefill checkout with the details from the previous checkout. |
1y |
|
secure_customer_sig |
Used to identify a user after they sign into a shop as a customer so they do not need to log in again. |
1y |
|
shop_pay_accelerated |
Indicates if a buyer is eligible for Shop Pay accelerated checkout. |
1y |
|
shopify-editor-unconfirmed-settings |
Stores changes merchant does in the editor to update the preview. |
16h |
|
shopify_pay |
Used to log in a buyer into Shop Pay when they come back to checkout on the same store. |
1y |
|
shopify_pay_redirect |
Used to accelerate the checkout process when the buyer has a Shop Pay account. |
1y |
|
storefront_digest |
Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected. |
1y |
|
tracked_start_checkout |
Used in connection with checkout. |
1y |
|
user |
Used in connection with Shop login. |
1y |
|
user_cross_site |
Used in connection with Shop login. |
1y |
|
wpm-domain-test |
Used to test Shopify's Web Pixel Manager with the domain to make sure everything is working correctly. |
session |
Reporting and Analytics
|
Name |
Description |
Duration |
|
_landing_page |
Capture the landing page of visitor when they come from other sites. |
2w |
|
_orig_referrer |
Allows merchant to identify where people are visiting them from. |
2w |
|
_shopify_ga |
Contains Google Analytics parameters that enable cross-domain analytics measurement to work. |
session |
|
_shopify_s |
Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use. |
30min |
|
_shopify_sa_p |
Capture the landing page of visitor when they come from other sites to support marketing analytics. |
30min |
|
_shopify_sa_t |
Capture the landing page of visitor when they come from other sites to support marketing analytics. |
30min |
|
_shopify_y |
Shopify analytics. |
1y |
|
checkout_one_experiment |
Used when a checkout is eligible to Checkout One and has been assigned to an experiment (control group or test group). |
session |
|
shop_analytics |
Contains the required buyer information for analytics in Shop. |
1y |
|
unique_interaction_id |
Used for checkout metrics. |
10min |
MUDDY VIBE’s website
When visitors load our website, we generally place the following cookies.
Cookies Necessary for the Functioning of the Sites
|
Name |
Description |
Duration |
|
_identity_session |
Contains the identity session identifier of the user. |
2y |
|
checkout |
Used in connection with checkout. |
2y |
|
user |
Used in connection with Shop login. |
1y |
Reporting and Analytics
|
Name |
Description |
Duration |
|
_assignment |
Shopify analytics. |
1y |
|
_landing_page |
Capture the landing page of visitor when they come from other sites. |
2w |
|
_orig_referrer |
Allows merchant to identify where people are visiting them from. |
2w |
|
_shopify_s |
Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use. |
30min |
|
_shopify_sa_t |
Capture the landing page of visitor when they come from other sites to support marketing analytics. |
30min |
|
_shopify_y |
Shopify analytics. |
1y |
Additionally, we use pixels and tags from the following third parties, which may in turn place cookies.
Cookies Necessary for the Functioning of the Sites
|
Third Party |
Description |
Privacy Policy |
|
Cloudflare |
Shopify uses Cloudflare Network as a Service for edge routing. |
|
|
Drift |
We use Drift to help with conversational marketing to customers while they visit our websites. |
|
|
Chatty |
We use Chatty cookies to enable chatbot functionality, remember user interactions, and enhance support experience. By using our site, you consent to these cookies. |
Reporting and Analytics
|
Third Party |
Description |
Privacy Policy |
|
Fullstory |
We use Fullstory to help measure how users interact with our websites. |
|
|
Google Analytics |
We use Google Analytics to help measure how users interact with our websites. |
|
|
Google Tag Manager |
We use Google Tag Manager to help manage analytics vendors. |
|
|
Vidyard |
We use Vidyard to provide video content and measure how users interact with our content. |
Advertising
|
Third Party |
Description |
Privacy Policy |
|
Bizible |
We use Bizible to help measure marketing and advertising campaign attribution. |
|
|
Facebook Pixel |
We use Facebook Pixel to help measure how users interact with our websites. |
|
|
Facebook Custom Audiences |
We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. |
|
|
|
We use Google Ads to deliver targeted advertisements to individuals who visit our websites. |
|
|
|
We use Instagram to deliver targeted advertisements to individuals who visit our websites. |
|
|
iSpot |
We use iSpot to help measure how users interact with our websites. |
|
|
LinkedIn Insight Tag |
We use LinkedIn Insight Tag to help measure how users interact with our websites. |
|
|
|
We use Reddit Ads to deliver targeted advertisements to individuals who visit our websites. |
|
|
TikTok |
We use TikTok to help measure how users interact with our websites. |
|
|
|
We use Twitter to help measure how users interact with our websites. |
|
|
YouTube |
We use YouTube to deliver targeted advertisements to individuals who visit our websites. |
Social Media & Content
|
Third Party |
Description |
Privacy Policy |
|
Facebook Connect |
We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform. |
|
|
Gravatar |
We use Gravatar to allow visitors to our websites to create avatars. |
|
|
Instagram CDN |
Shopify uses Instagram CDN to provide content to user. |
|
|
Sanity CDN |
Shopify uses Sanity CDN to provide content to user. |
|
|
Simplecast |
Shopify uses Simplecast to distribute podcasts. |
|
|
Twitter CDN |
We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform. |
|
|
TypeKit (Adobe fonts) |
We use typekit to load web fonts from Adobe CDN |
|
|
Wistia |
We use Wistia to display video content. |
|
|
YouTube CDN |
Shopify uses YouTube CDN to provide content to user. |
Marketing
|
Third Party |
Description |
Privacy Policy |
|
Omnisend Email Marketing & SMS |
We use Omnisend cookies to support email marketing, track engagement, personalise content, and improve your experience. By continuing, you consent to the use of cookies. |
Shipping & Delivery
|
Third Party |
Description |
Privacy Policy |
|
17 Track |
We use Omnisend cookies to support email marketing, track engagement, personalise content, and improve your experience. By continuing, you consent to the use of cookies. |
|
|
Judge.me |
We may also collect information how the Service is accessed and used. This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. |
|
|
goaffpro |
We use cookies and other technologies to ensure everyone who uses our websites has the best possible experience and for marketing purposes. Cookies also help us keep your account safe. By continuing to visit our site or use our services, you are agreeing to the use of cookies and similar technologies for the purposes we describe in this policy. |
https://goaffpro.com/policies/privacy |
